WOW workwear

STINARAND designed and developed a rentable event wear collection made from discarded healthcare workwear. The collection included trousers turned into upcycled jackets, printed t-shirts and shirt printed with innovative reversible printing technology from Vividye. Printed vinyl patches on the garments created a designated area to place temporary branding such as company logos in form of stickers. The dandelion print was inspired by the mindset of upcycling - taking what is discarded and unwanted, highlighting its value and turning into something desirable.

Collaborating partners were Science Park Borås, Elis, City of Gothenburg, Greentopia, XV Production and Vividye.

Photo Daniela Ferro / Styling Tilde Gottberg / MUAH Frida Mårtenson / Models Sara, Astrid, Simon